It doesn’t matter how much you are investing in advertising, if you don’t have an enticing product description for your products, it won’t make a difference. By informing customers on the key benefits and offering solutions to their problems, your product description can help drive more sales and also enhances their browsing experience. Providing key product details is critical and differentiates you from your competition. It helps gain more trust among customers. If properly written, product description can be powerful persuasive tools which you can use to make people click the “Buy Now” button convincing them that they need it even it is not true in reality. So, to ease the way for you, here are some of the steps you can follow to entice more customers:
1) Be Original: Copied Product Descriptions makes it difficult to for others to notice you. Originality sets you apart from your competitors and helps you gain more trust of your customers. If you try to save time and effort by using content from other websites, then your content might end penalized for duplicate copy by Google. Google has very strict rules when it comes to plagiarism and it will eventually hurt your website’s rankings or worse, you might get sued for copyright infringement laws.
2) Keep it Short: Try to keep your product description under a maximum of 3 to 4 well-written sentences. A lengthy description would bore your customer and drive them away to your competitors. Your product description should be easy to read. So, try to keep it as simple as possible.
3) Highlight your product’s benefits and experience: It is important to make people realize why they need your product rather than just enlisting some features of the product for them to just scroll down. You should be able to give your customers reasons to buy your product in the best way possible. The best way to sell any product to your customers is to make them imagine the experience of using it which will make them feel more attached to it. You must add more character to your item to engage your audience.
4) Define you tone: Tone of Voice is not what you say, but how you say it. Defining your tone gives your audience a strong impression of your personality expressed through your content. Your tone of voice represents who you actually are and how you deal with your customers. Usually familiarity builds trust and you can achieve that by being more consistent in your use of language.
Focus on making a better connection with your audience through your words. Sure it might take some time to master it but always remember to adopt a consistent format.